Shoptrue, an AI-powered online fashion marketplace, is launching its website in beta today with plans for a public launch early next year. The site combines artificial intelligence and personalized recommendations with shopping based on taste, the company says, helping to give users a source of style inspiration, as well as the ability to create and share outfit ideas with others.
Rather than the typical algorithmic approach like Amazon’s, which ranks items based on strong sales history, Shoptrue relies on AI and continually improves its product recommendations based on buying behaviors and user engagement. . That way, users can have more say in the items they see in their selected feeds.
The site offers a “one-stop personal store” for the user, providing fashion suggestions based on their style preferences. Users can remove items they don’t like and purchase items directly on Shoptrue through their unified checkout process.
Romney Evans, the founder of Shoptrue, told TechCrunch: “Instead of being a top-down recommendation system, where the user is passive, it’s putting the user in the driver’s seat, back to personalization, giving them the controls”.
Shoptrue’s individualized shopping experience begins with an onboarding questionnaire, which includes questions about your style personality, favorite brands, and color preferences, similar to other personalized e-commerce sites, like Stitch Fix. Shoptrue users can browse a huge selection of products from more than 2,000 merchants ranging from high-end brands like Alexander Wang, Christian Louboutin, Gucci, and Dolce & Gabbana, to affordable retailers like Ross, Kohls, Nordstrom Rack, H&M, and Forever. . twenty-one
There are also “Shops”, or collections created by the Shoptrue team of editors, which users can browse for inspiration. For example, him “girls nightThe lookbook features trendy miniskirts, strappy heels, tank tops, graphic pants, and bags.
Users will soon be able to create and share their own stores, says Shoptrue. Peer-generated stores will also be implemented when Shoptrue officially launches out of beta.
Shoptrue will also soon be releasing the ability to pre-filter size and adjust specs so shoppers only see in-stock products that are their size.
This is a natural step for the company, as Evans is also a co-founder of true fit, the customization company that built a data platform to help online shoppers find the right shoe and clothing sizes. Shoptrue users can create a True Fit profile that helps determine what size they are for specific items.
As Shoptrue evolves, the company plans to add features based on customer feedback.
“We invite buyers from around the world to join us on this journey. It will take time, but today begins our launch of an exciting stream of innovation and distinctive experiences that will make it easier to get only what you love. We aspire to delight shoppers and earn their trust as we improve their shopping experience each month and quarter through innovation, trial and error, and listening to their feedback,” said Evans.
The beta version of Shoptrue is available from today only on the web. It is not yet available as a native app on iOS and Android devices, however it is optimized for mobile devices. There are plans to release a native app in 2023, the company told us.
With the launch of Shoptrue, Evans has brought a team of experts in technology and fashion, including Brandon Holley, a Condé Nast veteran with more than 25 years of fashion experience, and former Netflix data scientist John Lashlee. Holley is also the founder and CEO of every weara technology platform that is now embedded in Shoptrue and helps with personalized recommendations and predicting buying behaviors.
The startup raised $6 million in seed funding in 2021 to help build, test, and launch its beta version. Investors included Signal Peak Ventures, Pelion Venture Partners, and Peterson Ventures. The company hopes to raise additional funds in 2023.
Shoptrue’s business model is typical of online marketplaces. When a user completes a transaction with a merchant through Shoptrue, the company charges a commission on those sales. Shoptrue declined to share the commission range, but said it was standard for most fashion markets. (Note that Poshmark’s Y ASOS MarketThe commission is 20%). Brands do not pay to participate in Shoptrue.
Social media platforms like Instagram and TikTok are becoming increasingly responsible for influencing the shopping habits of young consumers, especially Gen Z. Shoptrue hopes Gen Z and Millennials will feel empowered to share their stores and your fashion favorites on social media, get help from Shoptrue’s style experts, and find other users and influencers using the platform.
The launch of Shoptrue is another example of how AI technology is transforming the e-commerce industry. In June, pinterest acquired AI-powered shopping platform The Yes, which creates a personalized fashion feed and continually learns about a user’s style as they shop. Pinterest said the deal would help the company become the home of taste-based shopping.
“We’re making it easy for people to find just the things they love, and then giving them the tools to organize and share their style point of view with the world,” Brandon Holley, Shoptrue’s fashion director, said in an announcement. “Anyone’s store has the potential to set off a chain reaction of fashion inspiration that can surprise and delight you from any direction.”
Updated 11/15/22 at 6:30 PM ET with the fix that Shoptrue users can now set up a True Fit profile.