ATP Launches ‘Love’, the World’s First Digital Art Collection Generated from In-Match Tennis Data | ATP circuit

The ATP has announced the launch of LOVE, a collection of stunning generative digital artwork created in collaboration with Art Blocks Engine and renowned artist Martin Grasser.

On sale starting December 6, the limited collection of NFTs will introduce new ways for fans to celebrate, admire, and own impactful moments from 2022. Nitto ATP Finals. As the first generative art project of its kind in tennis, LOVE will capture official ATP Tour season finale match data to generate unique and iconic digital artwork.

Test outputs generated from 2021 Nitto ATP Finals match data.
The creative force behind LOVE is Martin Grasser, a leading Bay Area-based artist and designer supported by leading generative art house, ARTXCODE. Each piece of art tells the story of a winning play from the singles event in Turin, Italy, brought to life as a tennis ball hitting a distinctively colored court. The collection will include pieces of varying rarity, including Championship Victory Point, Match Victory Point, and Set Victory Point, among other special editions.

For the first time in the world, the project will generate artworks entirely from official tennis data, provided by Tennis Data Innovations. The shadows and lines of the court will indicate the location, speed and direction of travel of each ball at the point of impact. Additional variables will be used to generate unexpected colors, textures, and zoom, resulting in unique and beautiful collectibles for fans.

Martin Grasser: “Art is in everything: a newspaper, a letter, a swing in a tennis match. These ordinary objects and moments can be broken down into simple components and rebuilt in more complex languages.

Test outputs generated from 2021 Nitto ATP Finals match data.
The collection is delivered in collaboration with Art Blocks Engine, the world’s leading platform for generative digital art. It marks the first Art Blocks Engine partnership in the world of sports and ATP’s first venture into the web3 space.

Hugh Heslep, COO of Art Blocks: “Art Blocks Engine is the latest offering from Art Blocks, whose goal is to drive generative power and enable partners to share the magic of the minting experience with their communities. This project with ATP is a compelling use case for the intersection of tennis and dynamic digital collectibles, commemorating what will be historic moments in the Nitto ATP Finals. We are very excited to be part of this project that promotes the intersection of art, sports and cryptocurrency.”

Adding to the suspense, LOVE collectors will only see their artwork at the time of minting.

After minting and reveal, collectors will be able to order a high-quality physical print of their artwork through Level Frames. Fans will also be able to trade in their LOVE NFT on the secondary market, and one percent of secondary sales will be donated directly to the Giving Block Mental Health Impact Fund.

Daniele Sanó, ATP Commercial Director: “Web3 is unlocking incredible new opportunities to innovate and bring the sport to life for fans. LOVE represents an exciting first step into the ATP Tour space. The collection allows fans to own unique artwork generated by our season finale and showcases the wealth of data we have in tennis. We are delighted to break new ground at the intersection of sports and web3 in collaboration with true industry leaders.”

Marco Martinasso, Managing Director, FIT Services: “The Nitto ATP Finals prides itself on innovation. This cutting-edge project is another reflection of that approach. We are delighted that fans can own, cherish and celebrate special moments from Turin through this incredible digital art.”

The LOVE collection goes on sale on Tuesday, December 6. To learn more about the project and purchase your NFT, visit

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