Mobile phone green rating scheme expands to 35 countries

EE, NOS and Proximus have joined the Eco Rating labeling scheme that was initially launched by Deutsche Telekom, Orange, Telefónica (operating under the O2, Movistar and Vivo brands), Telia Company and Vodafone in May 2021. Proximus launched the scheme in early 2022 and EE and NOS will implement Eco Rating for their customers in the coming months.

Since launching in 24 European countries from May 2021, the Eco Rating scheme has been further expanded to a further 11 countries and is available to consumers in 35 countries across Europe, Africa, South America and soon Asia/Pacific.

Most of the key European providers are now covered by Eco Rating, due to the extensive engagement of telcos with mobile phone providers. The rating provides incentives to improve the environmental performance of mobile phones on the market, illustrated by the increase in the average Eco Rating score from 74 to 76 out of a maximum of 100 since its launch 18 months ago.

Through the rating scheme, Eco Rating helps consumers compare the environmental impact of mobile phones, enabling them to make greener choices. Eco Rating provides consistent and accurate information in retail stores and online about the environmental impact of the production, use, transportation, and disposal of smartphones and feature phones. Look holistically at the entire environmental footprint.

Eco Rating has launched a new database to allow consumers to compare the scores of all rated devices from participating providers online via www.ecoratingdevices.com/ratings. The database is searchable and filterable by make, model and scores for better informed decision making.

Eco Rating has developed criteria to promote carbon efficiency and e-waste reduction, including actions such as alternatives to plastic packaging, increased device durability, extended warranties, and longer maintenance support.

With more than 300 phones reviewed by device lifecycle experts in the Eco Rating Consortium, an updated scoring methodology will be published starting in January 2023. The goal of the update is to incentivize mobile device manufacturers in areas with more potential for improvement.

Consumers can learn more about the initiative and see how the score is calculated by visiting ecoratingdevices.com.

Exhibit:

The ecological rating methodology

Using information provided by device manufacturers, each mobile phone is thoroughly evaluated and given an overall Green Rating (maximum of 100) to indicate the environmental performance of the device throughout its life cycle.

Eco Rating applies a uniform and objective evaluation methodology through 19 different criteria, which culminates in a unique score for each device. In addition, the green rating highlights five key aspects of mobile device sustainability:

  • Durability: The robustness of the device, the battery life and the warranty period of the device and its components.
  • Repairability: It covers the ease with which the device can be repaired, including mobile phone design and support activities that could increase the life of the product by improving its repairability, reusability and upgradability. A higher score indicates how well these aspects are supported.
  • Recyclability: How well the device components can be recovered and disassembled, the information provided to enable this, and how well the materials can be recycled.
  • Climate efficiency: The greenhouse gas emissions of the device during its entire life cycle. The better the score here, the lower the climate impact.
  • Resource Efficiency: Evaluates the impact caused by the amount of scarce raw materials required by the device (such as gold for the manufacture of electronic components) towards the depletion of resources; the better the score here, the less impact on material availability.

The eco-rating methodology is based on industry knowledge and best practices gathered through previous eco-labelling initiatives. It has been developed with the technical support and supervision of IHOBE (a public agency specialized in Economic Development, Sustainability and Environment), with the participation of device providers, using the latest standards and guidelines of the European Union, ITU-T, ETSI and ISO with new parameters introduced where appropriate.

Eco Rating has rated phones from 22 participating carriers: B Mobile, Bullitt Group – home of CAT and Motorola rugged phones, Crosscall, Doro, Fairphone, Honor, HMD Global – home of Nokia, Huawei, MobiWire, Motorola/Lenovo phones, Nothing, Nubia, OnePlus, OPPO, Orange, Realme, Samsung Electronics, Sony, TCL/Alcatel, vivo, Xiaomi and ZTE.

Notes to editors:

Eco rating available in the following countries:

Albania, Argentina, Austria, Belgium, Brazil, Chile, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Lithuania, Mexico, Montenegro, North Macedonia, Norway , Peru, Poland, Portugal, Romania, Slovakia, South Africa, Spain, Sweden, Turkey, United Kingdom and Uruguay. In New Zealand it will be released soon.

Participating operators and contact:

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