Taylor Swift: Ticketmaster fiasco is “unbearable for me”

New York
CNN Business

Taylor Swift spoke Friday about the ticket sales debacle that took place this week, as many fans were unable to purchase tickets for his upcoming tour on ticket master.

“It goes without saying that I am extremely protective of my fans,” Swift wrote in instagram on Friday. “It’s really hard for me to trust an outside entity with these relationships and loyalties, and it’s excruciating for me to watch mistakes happen without any recourse.”

Swift blamed Ticketmaster for the problem, noting that there were a “multitude of reasons why people were having such a hard time” getting tickets.

“I am not going to make excuses to anyone because we asked them, multiple times, if they could handle this type of lawsuit and they assured us that they could,” the singer wrote. “It’s really amazing that 2.4 million people have gotten tickets, but it really bothers me that many of them feel like they’ve been through several bear attacks to get them.”

Swift added that she would try to “figure out how this situation can be improved in the future.”

Sales for the singer’s new Eras Tour began Tuesday, but high demand hampered the ticketing site. infuriating fans who could not get tickets. Customers complained that Ticketmaster wouldn’t load and said the platform wouldn’t allow them to access tickets even if they had a verified fan pre-sale code.

On Thursday, Ticketmaster announced that the sale to the general public, which was scheduled to begin on Friday, had been cancelled due to “extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand.”

“To those who didn’t get tickets, all I can say is that my hope is to provide more opportunities for us to come together and sing these songs,” Swift added.

Taylor Swift is one of the most popular artists in music.  That popularity made it difficult to find a ticket for her new tour.

Ticketmaster’s troubles began on Tuesday, when it began selling the site to “verified fans,” a mechanism meant to kill bots that give people pre-sale codes.

The “verified fan” platform was created in 2017 to help Ticketmaster handle high-demand situations, but with over 3.5 million people pre-registering to be a “verified fan” of Swift, the system became overwhelmed. . That’s the largest record in the company’s history, according to Ticketmaster.

“Historically, working with ‘Verified Fans’ invite codes has worked, as we’ve been able to manage the volume coming onto the site to purchase tickets,” the company wrote Thursday in a since-deleted blog post. “However, this time the staggering number of bot attacks, as well as fans not having invite codes, drove unprecedented traffic to our site.”

Ticketmaster noted that “it usually takes us about an hour to sell through a stadium show,” but the site slowed down some sales and delayed others to “stabilize systems.” That made everything stop.

The site appeared to have avoided major problems Wednesday when advance sales began for Capital One credit card holders. But the company’s inability to keep up with demand for Swift’s tour, as well as a lack of tickets to meet increased demand essentially killed Friday’s planned sale to the general public.

Fans blamed Ticketmaster, while others, including members of Congress, harshly criticized the company’s control over the live music industry.

“Ticketmaster’s power in the primary ticketing market insulates it from the competitive pressures that typically push companies to innovate and improve their services,” Senator Amy Klobuchar wrote in an open letter to its CEO on Wednesday. “That can result in the kinds of dramatic service failures we saw this week, where consumers pay the price.”

Senator Richard Blumenthal echoed Klobuchar’s concerns, tweeting that the tour “is a perfect example of how the Live Nation/Ticketmaster merger hurts consumers by creating a near monopoly.”

“I have long urged the Department of Justice to investigate the state of competition in the ticketing industry,” he said. said. “Consumers deserve better than this anti-hero behavior.”

The New York Times reported on Friday that the Justice Department opened an antitrust investigation into Live Nation, Ticketmaster’s parent company, citing people familiar with the matter. The investigation centers on whether Live Nation Entertainment abused its power over the live music industry, the Times wrote.

The Justice Department has been reaching out to music venues and other ticket market participants in recent months, asking about Live Nation’s practices and industry dynamics, the Times added.

The Justice Department and Live Nation did not respond to CNN’s requests for comment.

Taylor Swift kicks off her new tour next March.  She makes it to 52 stadiums in the US.

The reaction also highlighted Swift’s enormous popularity.

The pop star has had countless hits throughout her career, has amassed an ultra-loyal following of fans, better known as “Swifties,” and recently became the first artist to simultaneously claim the top 10 spots on the Billboard Hot 100 upon release. from her latest album, “Midnights,” which came out last month.

His Eras Tour, which begins in Glendale, Arizona on March 17 and concludes in Los Angeles on August 9, is hitting 52 stadiums across the US.

Ticketmaster noted Thursday that more than two million tickets sold out Tuesday for Swift’s upcoming tour, the most for an artist in a single day. The company also said that demand for tickets for the Eras Tour was twice that of the top five tours of 2022 and the Super Bowl. set.

“Based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (nearly 20 times the number of shows he is currently performing),” Ticketmaster wrote Thursday. “That’s a stadium show every night for the next 2.5 years.”

Tickets for Swift’s upcoming tour have also resulted in astronomical prices on ticket resale sites, with some tickets being listing for tens of thousands of dollars.

Since her debut album in 2006, Swift has also become a cultural icon with immense influence in moving the needle on industry issues. She has taken on music streaming services i like spotify

and Apple Music regarding artist pay and it is he is currently re-recording his songs to claim ownership of his masters.

In many ways, as Swift does, so does the music industry.

Serona Elton, a music industry professor at the University of Miami Frost School of Music, further elaborated on Swift’s popularity by noting her success in both music sales and touring. Most music is now consumed via streaming, she said, which is more popular with the slightly female-leaning younger generation.

“The demographic that drives the highest percentage of music consumption looks into it and closely relates to what it sings about,” he said.

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