Tencent Music has released more than 1,000 songs with AI voices that imitate humans in China. One of them has streams of 100m.

MBW’s Stat Of The Week is a series in which we highlight a unique data point that deserves the attention of the global music industry. The statistics of the week are backed by group of five musica technology-driven recording, distribution and rights management company.


The use of music created by artificial intelligence just went up a notch.

We are not talking about AI in mere instrumental music productionbut using machine learning to mimic and even recreate human voices, making the need for a real singer obsolete.

MBW explored this topic for the first time last March, in which analyzed the long-term implications of HYBE investment in (and later acquisition of) Korea-based artificial intelligence company super tone – which claims that its AI technology can create “a hyper-realistic and expressive voice [not] distinguishable from real humans.

Now, in China, things have gone to the next level: Tencent Music Entertainment (TME) says it has created and released more than 1000 tracks containing voices created by AI technology that mimics the human voice.

And get this: One of these tracks has already surpassed 100 million streams.

During the three months ending in September, TME deployed what it calls “proprietary speech synthesis technology,” the lingyin engine. This technology, says TME, can “quickly and vividly replicate singers’ voices to produce original songs of any style and language.”

Some of TME’s initial work using the lingyin engine involved the development of “synthetic voices in memory of legendary artists” such as the late Theresa Tengand the deceased Anita Mui.

(‘Resurrecting’ the voice of a deceased star is something that HYBE’s Supertone won a lot of media attention last year: the company used its own technology to recreate the voice of South Korean folk superstar Kim Kwang-seok).

Cussion Pang, TME’s CEO, told analysts today (November 15) that TME used the Lingyin Engine to “pay homage” to Anita Mui by “creating AI code based on her [voice]” for a new track – May this world treat you kindly [English transation] – posted in support of the New Sunshine Charitable Foundation in China.

“[This track] It has become the first song by an AI singer to be streamed more than 100 million times over the Internet.”

Cussion Pang, music entertainment from Tencent

Teresa Teng’s voice was recreated by TME/Lingyin Engine to lead the track. letter not sent [English translation]released earlier this year to mark the anniversary of the Taiwanese star’s death.

TME also confirmed today (November 15) that, in addition to “paying homage” to the voices of dead artists through the Lingyin Engine, it has also created “a lineup of AI singers with the voices of trends.” [i.e currently active] stars like Yang Chaoyue, among others.”

As mentioned, as of the end of September, TME says it had created and released more than 1000 songs with human-style voices manufactured by Lingyin Engine.

One such song has set the standard for popularity: TME’s Cussion Pang confirmed to analysts this morning that a cover of a song, which appears to be called This day (English translation), “has become the first song by an AI singer to be streamed more than 100 million times over the Internet.”


DOES IT MOVE

Where could all this go next?

On the one hand, the mind inevitably wanders to the fact that during 100,000 tracks now they are uploaded to the world’s leading music streaming services every day.

How far could that number climb if unlimited tracks are now being born with weird human-style AI voices?

It’s also worth remembering what Choi Hee-doo, the COO of Supertone, the Korean AI voice creation platform, said last year when reflecting on how the technology might evolve.

“For example, BTS is very busy these days and it would be unfortunate if they are unable to participate in the content due to lack of time,” the executive told CNN.

“So if BTS uses our technology when making games or audiobooks or dubbing an animation…they wouldn’t necessarily have to record [that audio live] in person.”


Interestingly, K-pop company HYBE’s biggest organic revenue generator in Q3 2022 was its artist ‘indirect ownership’ business line, which sees name and likeness of superstar artists like BTS used in other areas like games and advertising without requiring the active participation of the band.

HYBE has now doubled down on its AI-generated voice plans, by acquiring Supertone in October in a $32 million deal.

In fact, when HYBE confirmed that BTS would be enlisting in the military last month, HYBE CEO Jiwon Park, breaking down HYBE’s strategy without his biggest profit act, said that the newly acquired AI voice startup company The company will “serve as a key piece of the technology field we intend to create.”

He added, “HYBE plans to unveil new content and services to our fans by combining our content creation capabilities with Supertone’s AI-based singing and speech vocal synthesis technology.”


In addition to HYBE and TME, there are also other Tech and music giant that seems to be betting big on AI: TikTok and its parent company acquired Jukedeck, a UK-based AI Music startup that specialized in creating royalty free music for user-generated online videos.

In May, ByteDance launched Mawf, a machine learning-powered music creation application that analyzes incoming audio signals and then “renders” those signals using what it says are machine learning models of musical instruments. ByteDance also recently launched a music creation app in China called ‘Sponge Band’ according to technological planet.

This year, as first reported by MBW, the company has doubled down on its ambitions to make AI-powered music through a hiring spree for AI music experts.

TikTok is specifically (and actually) hire for a Scientific Researcher in Speech Synthesis in California. TikTok says this person will “direct research to advance science and technology in natural language processing and speech processing (for example, speech synthesis, ASR).”

They will also “research, model, design, develop, and test new machine learning models and algorithms.”

You are also hiring for a Voice and Audio Research Scientistin Seattle, Singapore Y view from the mountain.

TikTok says this team’s focus is “on cutting-edge R&D in areas like voice and audio, music processing, natural language understanding, and multimodal deep learning.”

Could TikTok, which runs its own artist distribution service SoundOn and reportedly preparing to expand its Resso music service to more markets: release tracks in the near future (just like Tencent Music), either fully AI-created or with ‘synthetic AI voices’?

If you did, what would it mean for your relationship with the music industry?


Cinq Music Group’s repertoire has earned Grammy Awards, dozens of RIAA Gold and Platinum certifications, and numerous No. 1 positions on a variety of Billboard charts. His repertoire includes heavyweights like Bad Bunny, Janet Jackson, Daddy Yankee, TI, Sean Kingston, Anuel, and hundreds more.Music business around the world

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