Ticketmaster apologizes to Taylor Swift and her fans over ticket debacle

New York
CNN Business

ticket master apologized to Taylor Swift and their fans on Friday night after a ticket sales debacle this week that made it difficult for consumers to buy tickets to the pop star’s new tour.

“We want to apologize to Taylor and all of her fans, especially those who had a terrible experience trying to purchase tickets,” the ticketing site said in the blog post.

The company added that it strives to make ticket buying “as easy as possible,” but that “hasn’t been the case for a lot of people trying to buy tickets” for Swift’s tour, which begins March 17 and will have 52 concerts in multiples. stadiums in the US for five months.

The company said it is working to “strengthen our technology for the new bar that has been set on demand” for its tour. “Once we get past that, if there are any next steps, updates will be shared accordingly,” he wrote.

The mea culpa comes after Swift speak earlier on Friday about how the situation was “unbearable” for her as she watched it unfold into chaos.

“I’m not going to make excuses to anyone because we asked them multiple times if they could handle this type of lawsuit and they assured us that they could,” the singer wrote in an Instagram post Friday afternoon. “It’s really amazing that 2.4 million people have gotten tickets, but it really bothers me that many of them feel like they’ve been through several bear attacks to get them.”

Swift added that she would try to “figure out how this situation can be improved in the future.”

Sales for the singer’s new Eras Tour began on Tuesday, but overwhelming demand growled the ticketing site, angering countless fans who were unable to purchase tickets. Customers complained on social media about Ticketmaster not loading, saying the platform wouldn’t allow them to access tickets even if they had a pre-sale code for verified fans.

On Thursday, Ticketmaster Announced that the sale to the general public, scheduled to begin Friday, was canceled due to “extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand.”

“To those who didn’t get tickets, all I can say is that my hope is to provide more opportunities for us to come together and sing these songs,” Swift said.

The Justice Department has launched an antitrust investigation against Live Nation, the owner of Ticketmaster, to see if the company has a monopoly on the concert market, including ticket purchases, a source familiar with the matter told CNN. The New York Times first reported the investigation on Friday.

The Justice Department has been reaching out to music venues and other ticket market participants in recent months, asking about Live Nation’s practices and industry dynamics, the Times added.

living nation answered Saturday in a statement posted on its website, saying it “takes seriously its responsibilities under antitrust laws” and “does not engage in behavior that may warrant antitrust litigation, let alone orders that require it to alter fundamental business practices.” ”.

“The Department of Justice itself recognized the competitive nature of the concert promotion business at the time of the Live Nation-Ticketmaster merger,” the company said in a statement. statement. “That dynamic hasn’t changed.”

Live Nation added that the fact that Ticketmaster “continues to be the leader in such an environment is a testament to the platform and those who operate it, not to any anti-competitive business practices.”

“We innovate and invest in our technology more than any other ticketing company, and we will continue to do so,” the company wrote, noting that Ticketmaster is the “most transparent and fan-friendly ticketing system in the United States.”

– CNN’s Evan Perez and Tierney Sneed contributed to this report

– Correction: An earlier version of this story erroneously stated the number of stadiums Taylor Swift will play in on her Eras Tour.

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